The Problem with PLR

In a world where "content is king," PLR material is important

Private Label Rights (PLR) content is great in a world where “content is king” because it makes it easy for anyone to add content to their website or to offer up content for sale or as an incentive or bonus for taking some kind of action, like signing up for a list.

PLR is ideally suited to people who lack either the time or the talent (or both) to create the kind of content they need to gain visibility in the search results and, more importantly, offer up value to their readers.

Some of the rights that PLR products may confer to it users include:

• The right to edit PLR
• The right to claim PLR as your own
• The right to sell PLR
• The right to sell resale rights to PLR
• The right to offer PLR as an incentive or bonus

It is also extremely affordable as the costs to create the content are, essentially, shared by all of the people who buy it.

And that’s where the problem comes in. Because it’s so affordable – and because so many people are hungry for content for their websites and their readers – PLR materials are everywhere, meaning that the same articles and ebooks are plastered all over the Internet.

And while this might not be such a problem for a website’s visitors (provided that they haven’t been exposed to the material before), it is a huge problem when it comes to search engine visibility because search engines are heavily biased against anything that is not unique.

In fact, search engines are so heavily biased against material that is not unique that it’s believed that they penalize websites in general and web pages in particular that publish material that has been previously (originally) published elsewhere.

And the greater the amount of unoriginal content a website has, the greater the likelihood for any pages on that website (even those with original content) to fail to gain visibility in the search results.

Of course, the fact that PLR content typically confers editing privileges to its users means that it is possible to purchase PLR content and “make” it unique, but that kind of defeats the purpose of purchasing it in the first place (even editing content takes time and talent to do it right).

This is why Jonathan Leger’s new Article Builder service is such a welcome addition to the world of Internet marketing in general and PLR in particular.

Click on the link below to learn how Jonathan Leger’s Article Builder service solves the PLR problem.

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