Since backlinks are so critical to boosting a website’s authority – and authority is a key search engine ranking factor – you would think that just about everyone with any kind of a presence on the web (and a commercial intention behind it) would be doing everything possible to get lots of high quality backlinks pointing to all of the pages they’ve published to the Web.
Yet the vast majority of website owners do little or nothing as far as backlinks go – neither making much of an effort to create great content that attracts backlinks naturally nor taking any steps to proactively build backlinks to their web pages.
As a result, they forfeit the top search engine rankings to the “few who do” – and, in so doing, let massive amounts of targeted traffic go to their competitors’ websites.
Questions You Need to Consider about Backlinks
While creating great content takes something many of us don’t possess – great skill – backlink-building takes only knowledge and time and is, therefore, something anyone can do – provided he or she has the knowledge of what needs to be done and the time to do it.
Some of the key questions to consider include:
- How many backlinks will you need to get – and how quickly or gradually should you acquire them?
- What are the best methods for identifying and acquiring backlink partners – counting everything from low-quality, easy-to-get backlinks to high-quality, hard-to-get backlinks?
- Which backlink partners are best to avoid – and how will you ensure you avoid them?
- How will you capture the contact details for your potential backlink partners – website URLs, website owner names and email addresses?
- What is the best anchor text and descriptions for the pages for which you’re seeking backlinks – and how will you create it and ensure your backlink partners use it?
- How much time will it take to complete online submission forms for websites with “backlink partner” directories – and how will you track completed submissions?
- How much time will it take to write, send, follow up on, and track all of the emails to all of the websites from whom you’ll request backlinks – and how will you manage all of the data?
- How will you go about creating a “backlink partners” directory on your own website where you’ll list reciprocal backlinks – and how much time will it take to create?
- How will you go about the process of verifying that all of the backlink partners that agreed to add backlinks to your website have, in fact, added backlinks and that the backlinks use the right anchor text and are functioning?
And since you should be building backlinks for every individual keyword you’re targeting, the same questions must be considered for every individual page you’ve published to the web.
The Quick and Easy Way to Build a Lot of Backlinks
While great content is the best way to acquire backlinks, a significant number of the web pages that rank at the top of the search results are where they are on the strength of backlinks that were acquired as a result of concerted backlink-building campaigns.
And many of the savvy people behind these high-ranking web pages didn’t run the backlink-building campaigns manually. They used backlink-building software – like SEO PowerSuite’s LinkAssistant – to take care of the entire process for them.
LinkAssistant is a comprehensive, integrated backlink-building application that will automatically:
- Source hundreds or thousands of backlink partners for every project using one or more of the following methods:
- Keyword search – Link Assistant will find websites that are thematically related to any keywords you specify (and it will even suggest additional/alternative related keywords that you may not have considered)
- Backlink submission forms – Link Assistant will find websites that are thematically related to any keywords you specify and that also feature backlink submission forms
- Competitors’ backlinks – Link Assistant will find websites that have backlinks to any competing website or page that you specify
- Your backlinks – Link Assistant will find websites that have already added backlinks to your website or page
- Acquire all of the key data it needs to get started – from page title and description to contact details and backlink quality factors
- Complete and track the status of backlink submission forms
- Personalize and manage all incoming and outgoing emails to and from backlink partners within the application itself
- Verify the status of backlinks to make sure they are in place and fully functioning
- Create and upload a directory page to your website that lists all of the backlinks you’ve added to your website by category
- Display all key details about every backlink pointing to your website
- Generate clear and easy-to-understand reports on backlink popularity over time so that you are able to see – and take action on – the progress you’re making
LinkAssistant also takes steps to help you to avoid anything that could get your website penalized or banned by the search engines for violating their terms of service:
- Its focus on high-quality, thematically related websites – and the fact that you can personally review each one if you choose – means you can steer clear of “link farms” and “bad neighbourhoods”
- Its search engine safety settings ensure you leave no footprints behind, while human emulation makes every query appear completely natural to the search engines
Finally, LinkAssistant tracks search engines five times per hour to ensure that the software is in sync with all of the ranking algorithms of the 633 search engines that power the system – making for highly accurate results.
Check out the video below to see LinkAssistant in action.
Now that you have seen what LinkAssistant has done for your competitors, it’s time for you to make a decision:
- Do nothing and forfeit top rankings – and all of the traffic that goes with top rankings – to your competition
- Start creating – or pay someone to create – great content that will, over the long haul, begin to attract backlinks naturally
- Embark on a manual backlink-building campaign that will take you away from more productive work but start to show some results in the near term
- Invest in LinkAssistant to put the whole process on autopilot so that you can stay focused on more productive tasks – perhaps creating great content – and start to see great results fast
Since you know how critical backlinks are to search engine rankings – and that every day that passes you are losing out – there’s really only one right decision: invest in LinkAssistant or take it for a free “test drive” today.
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